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Cookies & Privacy

Privacy policy

This privacy policy sets out how First Swim uses and protects any information that you give us when you use this website. First Swim is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. First Swim may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

First Swim and GDPR

EU’s General Data Protection Regulation (GDPR) is a game changer in data protection and privacy laws. The EU has realized that while technology has evolved drastically in the last few decades, privacy laws have not. In 2016, EU regulatory bodies decided to update the current Data Protection Directive to suit the changing times. This law creates a comprehensive list of regulations that govern the processing of EU residents’ personal data. First Swim’s Privacy Policy is compliant with GDPR.

What we collect

We may collect the following information: name, contact information including telephone & email address, postal address information, gender, birth date, certification/participation date & other information relevant to the services we offer and the staff we engage.

What we do with the information we gather

We require this information to understand your needs as a beneficiary and provide you with a better service or to ensure your skills as a volunteer or staff member are properly and efficiently utilised for the benefit of all. In particular data is retained for the following reasons:

  • Internal record keeping
  • To improve our products and services.
  • To evaluate suitability for and allow participation in swimming related activities, or to administer certifications to be awarded by third party training agencies.
  • We may contact you periodically to check that your data is correct and that its retention is still relevant to your needs.
  • We may periodically send emails about news, events, new products and/or services or other information which we think you may find interesting using the email address which you have provided.
  • We may contact you by email, phone, or mail.
  • We may use the information to customise the website according to your interests.
  • We will NEVER use your information to contact you for market research purposes.

Data collected via our web-site

Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used for marketing purposes. If you have previously agreed to us using your personal information for marketing purposes, you may change your mind at any time by emailing us at or by completing a request on the contact form of our website.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online and in hard copy forms or documents.

How we use cookies

Sometimes we may gather information about your computer to improve our services and the efficiency of our website using cookies. This is purely data about how our online guests navigate around our site. A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We may use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We would only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies may help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:
Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.
You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you, please email

We will retain your information for 2 years from the date of your last booking with us. After the time you information will be safely destroyed. You can request that this is done at an earlier date by emailing us.

If you believe that any information we are holding on you is incorrect or incomplete, please write to us or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Sometimes we may gather information about your computer to improve our services and the efficiency of our website. This is purely data about how our online guests navigate around our site. Absolutely no personal details are extracted from this.